Victor Lund at WAV Group has just finished writing a five-part series of articles encompassing ideas and strategies for brokers considering operating VOWs. I could quibble with some details of what he’s said (and if I find the time, I’ll comment on his posts where my uncontrollable ego demands it). But I have not seen anyone write as comprehensively on broker VOW strategies as Victor, so I definitely recommend the series.
It helps explain:
- Why a broker/agent should want to have a VOW.
- What a broker/agent can accomplish with a VOW.
- Specific features and capabilities a broker/agent or consumer may want to see on a VOW.
If you pop over to look at the series, let me know what you think by posting a comment here.