Victor Lund at WAV Group has just finished writing a five-part series of articles encompassing ideas and strategies for brokers considering operating VOWs. I could quibble with some details of what he’s said (and if I find the time, I’ll comment on his posts where my uncontrollable ego demands it). But I have not seen anyone write as comprehensively on broker VOW strategies as Victor, so I definitely recommend the series.

It helps explain:

  1. Why a broker/agent should want to have a VOW.
  2. What a broker/agent can accomplish with a VOW.
  3. Specific features and capabilities a broker/agent or consumer may want to see on a VOW.

If you pop over to look at the series, let me know what you think by posting a comment here.


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