IDX effectiveness

We're almost to the end of this line, I think. I took a break for a couple weeks to think more about this and to talk to some thought leaders (and also to do a little of the work for which I get paid … Read more about Search engines & IDX Part VI: Purpose of IDX and broker expectations

(Warning: possibly mind-numbingly boring and long legal content to follow. And I'm not even giving legal advice here.) When I posted regarding indexing and search engine audiences and objectives, I … Read more about Search engines & IDX Part V: Is search engine indexing legal?

IDX sites are not naturally prone to be indexed by web search engines like Google. Here's why: Typical IDX search engines 'draw' pages of listing data dynamically or 'on the fly.' When the consumer … Read more about Search engines & IDX Part IV: “IDX index fishing”

Indexing Search engines can return results quickly because they 'index' the content in the database. When a consumer searches on a broker's IDX site for a listing number that she saw in a print ad, … Read more about Search engines & IDX Part III: Search engines indexing, audiences, and their objectives

Broadly speaking, a 'search engine' is something that permits a visitor to a web site to seek content in a database hosted on that web site. It is the engine that powers the visitor's search. In this … Read more about Search engines & IDX Part II: Search engine scope and data sources

Just under two months ago, the proverbial stuff hit the fan when a story surfaced that the Metropolitan Indianapolis Board of REALTORS® (MIBOR) told a broker to prevent Google from indexing her IDX … Read more about Search engines indexing IDX sites Part I: What’s the beef?