You’ve doubtless already heard that Judge Kennelly has finalized the settlement between NAR and the Department of Justice. It looks like NAR may be interested in taking a bet with me on the number of VOWs there will be two years from now. According to the NAR press release on the settlement: “The impact of the amended VOW policy is expected to be minimal, since most consumers do not use VOWs because these sites require online registration.”
Hi Brian,
Am totally loving the blog. 🙂 Maybe this belongs on your other post, but…
Aren’t you completely discounting the impact of consumers having to register in order to take advantage of the VOW listings?
Furthermore, as I wrote in my post on your
Rob,
I don’t think I’m discounting the registration hurdle at all. I just think the hurdle is proving lower all the time. First, consumers, especially young ones, are getting more comfortable with having to log in to a web site to use it. I mentioned Facebook and MySpace as examples. Social networking of any kind generally requires some kind of login.
Second, brokers are getting more
@Brian –
Thanks for the response, Brian. I guess I’ll have to go over and comment at MLSTesseract as well. [And now I have!]
I’d love your thoughts on my speculation viz MLS/Realtor Associations being freed of the restrictions of both IDX and VOW under the new legal regime.
Because even if you’re right about customer reticence re: registration, if there is an